Forest Glen’s project leaders created a coherent project identity and a creative outreach strategy to reach the four distinct areas of their community (Edgebrook, Forest Glen, Sauganash, and Wildwood).
Project partners met to brainstorm a project name and logo that best reflected the community. They also created icons symbolizing recognizable community places, landmarks, and businesses.
With the help of local designers, these ideas were then translated into a cohesive graphic identity that project leaders used to create newspaper ads and articles.
To reach a wide audience, they also incorporated new technologies like QR codes into signs they placed throughout the community.